BSB50620 Diploma of Marketing Communication

National code

BSB50620

CRICOS CODE

106490G

DURATION

78 Weeks

Course fee

A$ 12,000.00

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COURSE OVERVIEW

This course is design for:

    • Individuals with a sound theoretical knowledge base in marketing and communication
    • Individuals who demonstrate a range of management skills to ensure that functions are effectively conducted in organisation or business area; or
    • conversely, it may also apply to those individuals who would have been responsibility for the work of the other staff members or lead teams.
Diploma of marketing
Core Unit
BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG452 Establish and monitor the marketing mix
BSBMKG552 Design and develop marketing communication plans
BSBMKG555 Write persuasive copy
BSBMKG430 Undertake project work
elective units
BSBMKG545 Conduct marketing audits
BSBMKG543 Plan and interpret market research
BSBMKG546 Develop social media engagement plan
BSBCRT512 Originate and develop concepts
BSBFIN501 Manage budgets and financial plans
BSBLDR522 Manage people performance
BSBLDR523 Lead and manage effective workplace relationships

Academic Entry Requirements

Entry to this qualification is limited to those individuals who have completed all core units in the BSB40820 Certificate IV in Marketing and Communication. Magill College Sydney does not accept any students under 18 years of age, and therefore it is mandatory that all students who wish to enrol in this course must be at least 18 years of age.

English Entry Requirements

To satisfy the English language entry requirements, applicants must demonstrate proficiency equivalent to a minimum IELTS score of 6.0 or an equivalent test result. Acceptable evidence includes results from a recognised English language test, successful completion of an ELICOS program at the Upper-Intermediate level, or completion (or substantial completion) of an AQF Level 4 or higher qualification. Applicants may also qualify under exemption categories recognised by the Department of Home Affairs. Where formal evidence is unavailable, an applicant may satisfy this requirement through the successful completion of Magill College Sydney English placement test.

Pathways

Preferred pathways for students into this qualification may include a number of entry points, including:

  • BSB42415 Certificate IV in Marketing and Communication or BSB40820 Certificate IV in Marketing and Communication; or
  • For mature age entry (21 years of age or above) vocational experience is expected, but without a formal qualification provided they have completed all core units in the BSB40820 Certificate IV in Marketing and Communication.

Pathways from the qualification: Students who gain the BSB50620 Diploma of Marketing and Communication qualification can further their study in the BSB60520 Advanced Diploma of Marketing and Communication or other Advanced Diploma level qualifications within the BSB Business Services Training Package, or other Training Packages.

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