BSB60520 Advanced Diploma Of Marketing and Communication

National Code

BSB60520

Cricos Code

106491F

Duration

78 Weeks

Course fee

A$ 12,000.00

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COURSE OVERVIEW

This course is design for:

    • Individuals who provide leadership and strategic direction in the marketing and communication activities of an organisation; or
    • Individuals who in these roles analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies; or
    • Conversely, it may also apply to those individuals whose knowledge base may be highly specialised or broad within the marketing and communication field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
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Core Unit
BSBMKG621 Develop organisational marketing strategy
BSBMKG622 Manage organisational marketing processes
BSBMKG623 Develop marketing plans
BSBTWK601 Develop and maintain strategic business networks
Elective Units
BSBMKG624 Manage market research
BSBMKG626 Develop advertising campaigns
BSBLDR601 Lead and manage organisational change
BSBOPS601 Develop and implement business plans
BSBSTR601 Manage innovation and continuous improvement
BSBINS601 Manage knowledge and information
BSBLDR602 Provide leadership across the organisation
BSBSTR602 Develop organisational strategies

Academic Entry Requirements

Entry to this qualification is limited to those individuals who have completed all core units in the BSB50620 Diploma of Marketing and Communication. Magill College Sydney does not accept any students under 18 years of age, and therefore it is mandatory that all students who wish to enrol in this course must be at least 18 years of age.

English Entry Requirements

To satisfy the English language entry requirements, applicants must demonstrate proficiency equivalent to a minimum IELTS score of 6.0 or an equivalent test result. Acceptable evidence includes results from a recognised English language test, successful completion of an ELICOS program at the Upper-Intermediate level, or completion (or substantial completion) of an AQF Level 4 or higher qualification. Applicants may also qualify under exemption categories recognised by the Department of Home Affairs. Where formal evidence is unavailable, an applicant may satisfy this requirement through the successful completion of Magill College Sydney English placement test.

Pathways

Preferred pathways for students into this qualification may include a number of entry points, including:

  • BSB42415 Diploma of Marketing and Communication or BSB40820 Diploma of Marketing and Communication; or
  • For mature age entry (21 years of age or above) vocational experience is expected, but without a formal qualification provided they have completed all core units in the BSB40820 Certificate IV in Marketing and Communication.

Pathways from the qualification: Students who gain the BSB60520 Advanced Diploma of Marketing and Communication qualification may choose to undertake studies at a higher level of education or can gain employment in job roles such as Marketing Manager. This breadth of expertise would equate to the competencies required to undertake this qualification

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