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BSB50620 Diploma of Marketing Communication

National code





78 Weeks

Course fee

A$ 12,000.00


This course is design for:

    • Individuals with a sound theoretical knowledge base in marketing and communication
    • Individuals who demonstrate a range of management skills to ensure that functions are effectively conducted in organisation or business area; or
    • conversely, it may also apply to those individuals who would have been responsibility for the work of the other staff members or lead teams.
Diploma of marketing
Core Unit
BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG452 Establish and monitor the marketing mix
BSBMKG552 Design and develop marketing communication plans
BSBMKG555 Write persuasive copy
BSBMKG430 Undertake project work
elective units
BSBMKG545 Conduct marketing audits
BSBMKG543 Plan interpret market research
BSBMKG546 Develop social media engagement plan
BSBCRT512 Manage budget and financial plans
BSBFIN501 Originate and develop concept
BSBLDR522 Lead and manage effective workplace relationship

Entry Requirements

Entry to this qualification is limited to those individuals who have completed all core units in the BSB40820 Certificate IV in Marketing and Communication.
Magill College Sydney does not accept any students under 18 years of age, and therefore it is mandatory that all students who wish to enrol in this course must be at least 18 years of age.

For international students whose first language is not English, the minimum required level of English language proficiency is an IELTS score of 5.5 or TOEFL iBT score of 46 (TOEFL iBT test taken on or before 25 July 2023) [or equivalent, as recognised by Department of Home Affairs (DHA) and a satisfactory completion of HSC Year 12 or equivalent.]


Preferred pathways for students into this qualification may include a number of entry points, including:

  • Satisfactory completion of HSC Year 12 or equivalent or
  • For mature age entry (21 years of age or above) vocational experience is expected, but without a formal qualification.

Pathways from the qualification: Students who obtain the BSB50820 Diploma of Project Management qualification can further their study in the BSB67020 Advanced Diploma of Program Management or other Advanced Diploma level qualifications within the BSB Business Services Training Package, or other Training Packages.